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Open letter to Google Norway
There is a gaping hole between Google’s promises of sustainability and the price the planet – and Norway – pays for its push into AI: water, power, forest and secrecy.
An editorial deep dive into the intersection of technological development, environmental responsibility and ethical questions. Heavy topics presented in plain language.

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There is a gaping hole between Google’s promises of sustainability and the price the planet – and Norway – pays for its push into AI: water, power, forest and secrecy.

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I am writing this letter to the leadership of Microsoft Norway, following the same template as the one written internationally.................

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For decades Norway has had plentiful and affordable electricity, and we have deliberately used this advantage.............

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We thought the internet would strengthen democracy. Instead, it has become the most effective tool ever for undermining popular rule.

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A modern smartphone contains more computing power than Apollo 11 did in 1969. Yet it is made to be scrapped within 2-3 years. This is no accident, but a strategy for endless growth without taking responsibility for the environmental consequences.

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Companies collect enormous amounts of data they never use – so-called dark data. These forgotten volumes of data are not just a waste of?

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By 2030, we as individuals, businesses and nations should be able to show that we have worked actively on the UN Sustainable Development Goals. As a former technology optimist, I was convinced that digitalisation was the main road to a greener future. I believed the green shift could not come fast enough.

Companies collect enormous amounts of data they never use – so-called dark data. These forgotten volumes of data are not just a waste of storage space; they pose a real security and privacy risk that the whole organisation must take responsibility for.